Final Press Release 2; Image Management

FOR IMMEDIATE RELASE: Sept. 27, 2011

James E. Mullenbach III

Burger Planet

725 Burger Blvd.

Indianapolis, IN 34256

435-555-2424

jmullenbach@burgerplanet.com

burgerplanet.com

Burger Planet Welcomes Jayne Petersen to Their Team

Burger Planet announces an improved menu and health campaign.

GARY, Ind.- Jayne Petersen, celebrity fitness enthusiast, is named the new spokesperson for Burger Planet’s healthy lifestyles campaign. The campaign includes a new, revised, and improved menu created with the assistance and guidance of Petersen.

Jayne Petersen, CEO of Looking Glass Inc., became a celebrity after her successes with helping other overweight women lose weight, in particular, Opal Whitcomb. Whitcomb’s successful weight loss of 75lbs intrigued Petersen to write her bestselling novel, “Looking Good in a Leotard.” Her book and life changing experience have encouraged her to join Burger Planet’s team. Petersen states “Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my entire life trying to teach women that lesson.”

Company CEO, James E. Mullenbach III is excited about the team’s newest addition of Petersen. Mullenbach states “Burger Planet cares about its customers. We listen to out customers. Jayne Petersen and Burger Planet share a commitment toward health.” This new approach will add more variety to the menu while the success of the company will stay the same.

Head chef, Gerard Dubois, suggests that those looking for a lower calorie hamburger to try it without mayo and with a lettuce-wrap bun instead of a carb filled bun. The absence of mayo can result in a 500-calorie reduction. With existing low-carb options and optional sides of fruit, Burger Planet has also created a line of freshly chopped salads of only 300 calories.

Burger Planet was founded by James Mullenbach I, in 1934 and is the leader of the Quick Service Restaurant Industry. The company has 8,921 franchises throughout the world and is run by James Mullenbach III. Burger Planet has served about 52 million customers and counting.

For more Information:

Heidi Justice

heidi.justice@aggiemail.usu.edu

435-881-7379

@just_heidi

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